Craig Jernigan is on a mission: to put clients first. To do that, he believes in creating a firm that is completely independent, a company that is free from hierarchy and able to use many options to drive and enhance the client experience. The goal is to improve client outcomes and move in a direction where the quality of the work is valued over quantity.

For Craig, the quality of his work begins with the company’s culture. He left the safety and security of corporate America to form American Heritage Financial in November 2013, with no safety net or support from any of the big-box companies. Today, AHF has grown into a nationwide presence with multiple locations giving them access to the experience of the country’s top financial advisors, financial professionals and insurance agents. For everyone under the AHF name, the focus is on the client experience, building solid, long-term relationships and restoring the lost art of customer service. Craig’s team believes strongly that the client comes first and their advisors a close second. Clients are not numbers at AHF, they are mothers, fathers, children, friends and business partners.