Charles N. Assey, Sr.
Registered Representative
(Coach) Charlie N. Assey, Sr. is a seasoned Financial Services Representative with American Heritage Financial, bringing more than 25 years of experience in comprehensive financial services strategies and building assets. Based in Greenwood, South Carolina, he serves clients across South Carolina and North Carolina, focusing on guiding medical professionals, lawyers, business owners, athletes, coaches, teachers and other high-net worth individuals through tailored strategies for securities, retirement, risk management, and estate preser vation. Over the course of his career, Coach has served as a Special Care Planner assisting families with a financial strategy for children with Special Needs. His areas of focus include developing customized financial strategies for professionals, succession and exit strategies for business owners, wealth accumulation and protection for athletes and coaches, retirement income solutions, and legacy preservation strategies through charitable giving and trust services.
During his financial career, Coach Assey has devoted more than 38 years to coaching High School Baseball and Football at Mims Academy, Willington Academy, Orangeburg Prep, Brookland Cayce High School, Heathwood Hall Episcopal School, White Knoll High School, Cardinal Newman School, and Gray Collegiate Academy where he won 9 State Championships, won 560 games in baseball and built a reputation for developing not only w inning athletes but strong young leaders and men. He continues to channel those coaching skills into financial literacy education, mentoring clients to make informed and confident decisions about their money and future. Coach Assey remains active in his community, and he attends First Presbyterian Church in Greenwood.
Outside of work in the financial industry, Coach Assey enjoys playing golf, hunting, fishing, and spending time on the lake with his fiancée, Hunter McClintock Bell, his two sons, Charles II and Daniel, and his four beloved grandchildren, Lawson, Weber, Doug, and Walt. His lifelong commitment to family, coaching, and community reflects his core belief that true success is measured by the positive impact one makes on others-both on and off the field in securing their financial futures.
AHF Wheel of Services
Wills / Trust Reviews
Leaving a legacy requires discipline and preparation. We can work with you to develop a tax-efficient plan that helps provide for the people and passions you care about the most.
Tax Strategies
While most tax preparers focus solely on the current year’s taxes, we plan for the future and highlight long-term strategies (after-tax, Roth and pre-tax) that fit your situation. While we don’t give specific tax guidance or prepare taxes, we often work directly with your tax professional to identify ideas that could make a meaningful impact now and in the future.
Investments
Once you reach life’s distribution phase — those long-awaited retirement years — it’s imperative to identify investments and strategies that align with your goals, risk tolerance and income needs. We can walk you through options to help ensure you never need to worry about running out of money.
Social Security
The question isn’t when can you begin taking your Social Security benefit (between 62 and 70); it’s when should you. We will detail many factors and considerations that go into Social Security optimization and help you determine ways to potentially increase your lifetime benefits.
Medicare
Let’s face it, Medicare can be confusing. But it doesn’t need to be. We can answer your questions and cut through the noise, making sure you have suitable medical and prescription drug coverage and clearly explaining options for covering the 20% of medical expenses that Medicare doesn’t cover.
401k / Pension
Understanding how your retirement program works is the first step toward reaching your goals. We can help you evaluate pension settlement options, make wise investment choices related to 401(k) or 403(b) plans and explain how your wealth is growing so you can have confidence your future is secure.
Workplace Benefits/Business Owner Solutions
If you’re a business owner struggling to recruit or retain key employees and provide attractive benefits, or if you’re contemplating a business transition, we can work with you to build a strong incentive plan and increase value. We create innovative solutions to help protect your business, your employees
and your lifestyle.
Long-Term Care Options
Preservation. That’s what long-term care is all about — shielding you and those you cherish from the unknown. We can assist in devising a long-term care strategy to give you confidence that, no matter what the future holds, your loved ones will be taken care of and your assets will remain intact.
Insurance Programs
The features of insurance policies can vary widely, meaning it’s essential to understand what your policy covers, who your named beneficiaries are, what limits you have and what triggers a loss. We can help you analyze and (if needed) adjust your plans to help eliminate surprises and ensure your needs are covered both now and in the future.
If You’re Ready to Have a Conversation, We’re Ready to Help
Contact us today to learn how we have helped individuals and families find the financial independence they sought by delivering services and products tailored to their distinct needs, goals and circumstances.